For Lactaid's first Spanish language television commercial, the brand partnered with Univision to create a concept around the campaign idea, ‘The Music of Milk’ that leaned into Hispanic Audience insights to drive purchase intent by extolling the benefits of lactose free milk for the whole family.
 

I crafted the story and wrote the script for "The Music of Milk, translated to Spanish, that brings a family's morning routine to life as a symphony of a success when Lactaid is part of a balanced breakfast.

'The Music of Milk' more than doubled the lift in "Purchase Intent" for Hispanic audiences compared to general market creative.